Philosophy of a Good Realtor

When someone first decides to sell their property, they don’t need salesmanship – they need honesty – honesty and current market information on which to base decisions.

The potential seller has to trust a real estate company to share with them what they need to know rather than what they want to hear.

When marketing choices are made, and the property goes to market, they need salesmanship to follow up.

If, after concluding the review of your property, we feel that we could not accomplish your selling objectives, we would rather turn you down than let you down later.

We take the marketing of your home very seriously and, should we decide to work together, we will do an outstanding job for you.

Likewise with purchasing a property, we will not try to push a buyer in a direction they might regret later. When the timing is right, we will use our professional approach to help a buyer achieve their goal of obtaining a quality home of their choosing.

Valid, honest reasons why you should list your property with the Gannon Company:

Family-owned business—Not a large company: you won’t become a number or a statistic. We offer care, commitment, quality service and follow up.

One of the oldest real estate companies in Dane County. We have been in the business for 55 years. 
Experienced, full-time knowledgeable successful team to work for you.

Commission and Marketing Plan—YOU will have the opportunity to discuss with our realtor your individual needs and to structure a marketing and commission plan which best suits your situation.

Advertising—We will advertise in the Madison newspapers, on our website, local papers and place a “For Sale” sign in your yard. (Advertising plans are determined on an individual basis.)

We attract home buyers for pre-owned homes through our new construction company, Gannon Construction.

Multiple Listing Service (MLS) member—Information on your home will be available to over 1,100 realtors through the MLS computer network.

Open Houses are used to attract home buyers and showings are set up through our office.

Competitive Market Analysis prepared by the knowledgeable realtor of the Gannon Company to help you, the seller, establish the best selling price for your property. 

Qualifying the prospective home buyer and assisting them in applying for financing can be done by your realtor.

Techniques to sell homes quickly and profitably for you, the home owner, through the trained and knowledgeable realtor you hire. 

Offers to Purchase on state-approved forms, escrow earnest money and handling negotiations between buyers and sellers. Your realtor, in addition to the Offer, will arrange for home inspections and home warranties when required. 

Closing—We will handle all the details of a Closing, which include obtaining title insurance, preparing the closing statement, and scheduling the Closing with a local title insurance company.